Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | Results |
Monday 8:00 | 1.9 | 2.42 | 3.1 | -1% | 102 | solid | detail |
Rating the Ratings: It was quietly a pretty successful summer for The Bachelorette, dropping just 1% year-to-year and finishing with very nearly the same ratings as The Bachelor in the regular season. I find this a very pleasant surprise for the franchise considering 1) the last three Bachelor/ette seasons were all down at least 18%; and 2) ABC has had a pretty dreadful summer on almost every other front. Better yet, the trend improved as the summer went on. The premiere was down 7% and the season was typically down in that range till about the beginning of July, when the show began to pull ahead year-to-year. The 3.1 demo for the finale (up from last summer's 2.8) was especially impressive considering it aired on a special night (Sunday). Grade: B+.
Here's the now updated War of 18-49 post for The Bachelorette.
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