Spotted Ratings, Tuesday 7/31/12

WHAT MATTERS:

• The 2012 Summer Olympics had their best night yet with lots of American medals in swimming and gymnastics, surging to more than a half point ahead of Friday's Opening Ceremony rating. NBC's coverage was also back on the upside vs. Beijing in 2008, finishing 3% ahead of the fifth night in 2008 (12.4), which ended up being the highest-rated night of that Games.

• As usual, a pretty mixed bag for those who dared go original vs. the Games. Among the biggest casualties were ABC's NY Med, TNT's Rizzoli & Isles (0.8, way down vs. a 1.2 last week) and Comedy Central's Tosh.0 (1.0, down from last week's 1.4).

OLYMPICS CHART:



FULL TABLE:

	Viewers	A18-49	Last	LeLa	Avg	Rank
The Middle (SR)	2.75	0.6
Last Man Standing (SR)	2.07	0.5
Wipeout (R)	2.30	0.7
NY Med	2.80	0.6	-45%	+17%	-49%	4/4
NCIS (SR)	6.82	1.0
NCIS: Los Angeles (SR)	5.22	1.0
Person of Interest (SR)	4.33	0.9
Summer Olympics	38.72	12.8	+21%	n/a	+17%	1/5
MasterChef (R)	2.28	0.9
MasterChef (R)	2.15	0.9
Hart of Dixie (SR)	0.60	0.2
The LA Complex (S)	0.44	0.1	-50%	+0%	-60%	3/3

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.