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Thursday, July 19, 2012

War of 18-49 Update, Bones (2011-12)


Let's take a look at the 2011-12 season (the seventh overall) of Bones on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Thu 9:00, Mon 8:001.9 2.393.3 -20%101solid detail

Rating the Ratings: This year saw one of primetime's most consistent programs finally take a big downturn. It started in the fall, when Bones got little assistance from a much-smaller-than-expected The X Factor lead-in. The show then aired just one original for the next four months, returning for an ultimately fairly underwhelming Monday run that settled at around a 2.0 demo. Yes, the competition on Monday was pretty brutal, but these still didn't necessarily feel like the kind of ratings that deserved to be leading off the night again in the fall. And yet, with all of Fox's new dramas tanking and House ending, the network was kinda out of options. So Bones will be back in the Monday 8:00 saddle next season leading into newbie The Mob DoctorGrade: C-.

Here's the now updated War of 18-49 post for Bones.

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