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Monday, June 11, 2012

War of 18-49 Update, CSI: Miami (2011-12)


Let's take a look at the 2011-12 season (the tenth and final overall) of CSI: Miami on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Sunday 10:001.7 2.142.6 -11%90marginal detail

Rating the Ratings: CSI: Miami wrapped up its decade-long run in decent fashion, dropping just 11% in season ten despite its pairing with a low-rated and incompatible lead-in in The Good Wife. As usual, the overrun-hindered Sunday 10:00 hour was pretty much the worst place to be on the CBS schedule. Only nine of 19 episodes started on time across the country, and what would turn out to be the series finale started at 10:51 ET on 4/8/12 (and got a new series low 1.7). As expected, it ultimately came down to Miami and the other CSI spin-off, New York, for the last spot on the CBS sked. Perhaps it came down to some nebulous money issue, or perhaps since they were fighting for a Friday spot, CBS decided to stick with the show already established on Friday. Either way, Miami got squeezed out, and The Mentalist will take over the rather thankless role in its Sunday hour next fall. Grade: C+.

Here's the now updated War of 18-49 post for CSI: Miami.

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