Wednesday, May 9, 2012

Spotted Ratings, Saturday 5/5/12 (FINALS)


WHAT MATTERS:
  • Fox won the evening with their third UFC telecast of the season, but its 1.2 demo was drastically weaker than the first two (a 3.0 on November 12 and a 2.4 on January 28).
  • Broadcast as a whole was down nearly 50% year-to-year. ABC had the NBA playoffs on this evening a year ago, and Fox was a lot stronger with NASCAR.

    FULL TABLE:

    Info Show Timeslot TRUE
    Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
    Shark Tank (R)3.20.832%+0%n/a-21%5/8n/an/a1.08
    Movie: Hancock2.80.941%n/an/an/an/a-12%+13%1.11
    NCIS: Los Angeles (R)4.30.721%-59%n/a-55%11/14+0%n/a0.92
    Person of Interest (R)5.80.818%-47%-68%-50%14/15n/a+14%1.08
    48 Hours Mystery6.81.324%+44%+60%+13%1/25+14%+63%1.78
    Escape Routes1.20.332%+0%n/a+15%1/6+15%n/a0.30
    The Voice Mon (R)2.00.532%-69%-81%-65%4/4+18%+67%0.76
    UFC2.41.264%-50%n/a-54%3/3+20%n/a1.60

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
    TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

    (R) - Repeat.

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

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