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Thursday, May 31, 2012

Spotted Ratings, Memorial Weekend Roundup (5/25-5/27/12)


WHAT MATTERS:
  • Memorial Day weekend was about sports, reruns and burn-offs (including the return of How to Be a Gentleman, tying an all-time CBS demo low in its first airings in over seven months). The NBA's Western Conference Finals (3.4) on TNT easily beat the broadcasters on Sunday.
  • Overall viewing was a tad depressed on Friday and Saturday, but Sunday was the only evening that took a significant viewing hit due to the holiday; my estimates say about 30% of 18-49ers were using TV on Sunday night from 8:00 to 11:00 compared to about 37% the previous Sunday.

    FRIDAY 5/25/12 FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    Shark Tank (SR)4.321.0
    Primetime: What Would You Do? (SR)3.951.2
    20/20 (SR)4.951.5
    Undercover Boss (SR)4.811.0
    CSI: NY (SR)5.690.9
    Blue Bloods (SR)6.550.9
    Who Do You Think You Are? (SR)2.990.5
    Grimm (SR)2.620.5
    Dateline Fri (SR)4.521.0
    Kitchen Nightmares (SR)2.170.9
    Nikita (SR)0.710.2
    Supernatural (SR)0.880.3

    SATURDAY 5/26/12 FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    NBA Playoffs7.02.6n/an/an/a1/1
    How to Be a Gentleman1.30.3-57%n/a-85%4/4
    How to Be a Gentleman1.20.3+0%+0%-81%4/5
    NYC 22 (R)3.10.5
    48 Hours Mystery (SR)5.01.0
    Harry's Law (R)3.20.3
    The Firm2.40.4+0%+0%-40%9/16
    The Firm2.40.4+0%+33%-38%9/17
    Baseball Night in America2.60.5-38%n/a-38%2/2

    SUNDAY 5/27/12 FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    America's Funniest Home Videos (SR)3.500.8
    Duets (R)2.450.6
    Rookie Blue (R)2.480.6
    60 Minutes (SR)6.220.7
    Blue Bloods (SR)3.590.4
    The Good Wife (SR)4.370.5
    CSI: Miami (SR)4.340.7
    Dateline Sun (SR)3.500.6
    Harry's Law5.900.7-30%-14%-35%22/22
    America's Got Talent (R)3.160.7
    America's Got Talent (R)4.341.1
    NASCAR7.412.1+24%n/a+20%1/7

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Last - A18-49 percent difference from previous episode.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

    (R) - Repeat.
    (SR) - Summer repeat. (for shows not currently in season)

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

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