Spotted Ratings, Memorial Weekend Roundup (5/25-5/27/12)

WHAT MATTERS:

• Memorial Day weekend was about sports, reruns and burn-offs (including the return of How to Be a Gentleman, tying an all-time CBS demo low in its first airings in over seven months). The NBA's Western Conference Finals (3.4) on TNT easily beat the broadcasters on Sunday.

• Overall viewing was a tad depressed on Friday and Saturday, but Sunday was the only evening that took a significant viewing hit due to the holiday; my estimates say about 30% of 18-49ers were using TV on Sunday night from 8:00 to 11:00 compared to about 37% the previous Sunday.

FRIDAY 5/25/12 FULL TABLE:

	Viewers	A18-49	Last	LeLa	Avg	Rank
Shark Tank (SR)	4.32	1.0
Primetime: What Would You Do? (SR)	3.95	1.2
20/20 (SR)	4.95	1.5
Undercover Boss (SR)	4.81	1.0
CSI: NY (SR)	5.69	0.9
Blue Bloods (SR)	6.55	0.9
Who Do You Think You Are? (SR)	2.99	0.5
Grimm (SR)	2.62	0.5
Dateline Fri (SR)	4.52	1.0
Kitchen Nightmares (SR)	2.17	0.9
Nikita (SR)	0.71	0.2
Supernatural (SR)	0.88	0.3

SATURDAY 5/26/12 FULL TABLE:

	Viewers	A18-49	Last	LeLa	Avg	Rank
NBA Playoffs	7.0	2.6	n/a	n/a	n/a	1/1
How to Be a Gentleman	1.3	0.3	-57%	n/a	-85%	4/4
How to Be a Gentleman	1.2	0.3	+0%	+0%	-81%	4/5
NYC 22 (R)	3.1	0.5
48 Hours Mystery (SR)	5.0	1.0
Harry's Law (R)	3.2	0.3
The Firm	2.4	0.4	+0%	+0%	-40%	9/16
The Firm	2.4	0.4	+0%	+33%	-38%	9/17
Baseball Night in America	2.6	0.5	-38%	n/a	-38%	2/2

SUNDAY 5/27/12 FULL TABLE:

	Viewers	A18-49	Last	LeLa	Avg	Rank
America's Funniest Home Videos (SR)	3.50	0.8
Duets (R)	2.45	0.6
Rookie Blue (R)	2.48	0.6
60 Minutes (SR)	6.22	0.7
Blue Bloods (SR)	3.59	0.4
The Good Wife (SR)	4.37	0.5
CSI: Miami (SR)	4.34	0.7
Dateline Sun (SR)	3.50	0.6
Harry's Law	5.90	0.7	-30%	-14%	-35%	22/22
America's Got Talent (R)	3.16	0.7
America's Got Talent (R)	4.34	1.1
NASCAR	7.41	2.1	+24%	n/a	+20%	1/7

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.