Demos Year-to-Year, Friday 5/11/12

The overall decline is a little exaggerated since the CW had to go up against the two-hour Smallville finale, but CBS' total meltdown on the evening in the last few weeks also gets a lot of the blame.

title	SHOW	day/time	SLOT	previous occupant
Shark Tank	+31%		+31%
Primetime: What Would You Do?	+25%		+25%
20/20	+17%		+17%
ABC: +21%
Undercover Boss	n/a		-19%	Flashpoint
CSI: NY	-25%		-25%
Blue Bloods	-28%		-28%
CBS: -25%
Who Do You Think You Are?	n/a		+13%	Friday Night Lights
Grimm	n/a		-0%	Dateline Fri
Dateline Fri	-14%	Fri 9:00	-23%	Dateline Fri
NBC: -7%
The Finder	n/a		-29%	Kitchen Nightmares
Fringe	n/a		-23%	Kitchen Nightmares (R)
Fox: -26%
Nikita	-43%	Thu 9:00	-67%	Smallville
Supernatural	n/a		-50%	Smallville
CW: -58%
BROADCAST: -20%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in May sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of May sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2009 | 2010 | 2011