In case you didn't know, this spring has been pretty bad for TV ratings. The pundits take a couple different approaches to this:
1)
OMG! These series lows are unfathomable!
2)
Nothing to see here. Happens every spring.
The people in Camp #1 often propose stuff like
a shortening of the traditional TV season to cut down on the late spring ratings pain. As Deadline notes, CBS is actually self-imposing something along these lines this year; their last original series programming airs six days before the end of the regular season.
Is a more formal solution feasible? Admittedly I'm not privy to all the logistics, but I would think that if all parties insist on it, they could make something happen. Will there actually be such a movement? I think it's pretty unlikely. After all, Camp #2 has a point; there is a spring downturn every single year. But in terms of looking for warning signs within the numbers, there are two things worth keeping an eye on:
1) Are the spring declines getting meaningfully worse? The spring declines are unfortunate but also nothing new. If they've been OK for all of TV history, that means they have to be getting
bigger to become a real part of the discussion, so big that there is an extremely compelling case to concentrate originals more in the highest-viewed parts of the year.
2) Are the "filler" options that round out a 36-week season less valuable? We all know that new technologies are chipping away at the ratings of... well, everything. But it intuitively seems like those technologies should be having an even greater impact on repeat telecasts. Watching an original episode on live TV still at least has the immediacy going for it, but why bother with the networks' erratic repeat schedule when there are umpteen other ways to catch up on your own terms?
I'm holding off on the first question till all the spring data is in the books, but it certainly looks to me like there's at least an interesting debate as to whether this spring is worse than previous springs.
For today, we're hitting #2: are reruns getting significantly weaker?