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Thursday, April 26, 2012

Spotted Ratings, Wednesday 4/25/12


WHAT MATTERS:
  • The dull last day before May sweeps saw ABC's Apartment 23 drop more than a half point following a repeat of Modern Family in just its third episode on the air. I expected a 2.1 or 2.2, so this is a bit of a disappointment. But since it's still so early, I don't think it's something the show can't come back from. It looks basically equivalent to what Happy Endings did after repeats, maybe a tiny tad better. Revenge also took a noticeable dip, but again, I'll reserve any kind of larger judgment till after the whole lineup is back. I don't think either of these results are anything to crow about, but here's another take.
  • I guess I should mention that Rock Center was up 50%? No? Bueller?
  • The LA Complex did about the same (a little better in viewers) compared to the previous evening's premiere, which would suggest (along with the show's huge 8:30 drop) that the CW's local programming at 7:30 is doing much better. Remodeled did something similar in a Friday 8/7c test.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle (R)4.891.334%+0%n/a+4%9/19-52%n/a1.30
Suburgatory (R)4.391.441%+17%+30%+9%5/18-49%+8%1.49
Modern Family (R)5.832.248%+22%+17%+18%7/20-58%+57%2.33
Apartment 234.912.052%-23%-46%-27%3/3-30%-9%1.92
Revenge7.032.138%-9%-23%-18%17/18-11%+5%2.26
Survivor9.812.735%-4%n/a-7%10/11-12%n/a3.03
Criminal Minds (R)7.611.830%+6%-4%+8%6/17-47%-33%1.60
CSI (R)6.591.427%+250%+350%+3%10/15-49%-22%1.43
Off Their Rockers5.831.737%+6%n/a-11%3/5-3%n/a1.81
Best Friends Forever2.650.839%+0%+6%-17%3/4-41%-53%0.65
Rock Center3.700.931%+50%+0%+2%11/25-12%+13%0.90
Law and Order: SVU6.561.733%+6%+50%-12%14/19+2%+89%1.95
American Idol Wed16.874.836%+0%n/a-13%16/17+10%n/a5.30
The LA Complex (R)0.690.356%n/an/an/a1/1-57%n/a0.26
America's Next Top Model1.150.556%-17%-25%-13%5/8-23%+67%0.52

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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