Spotted Ratings, Friday 4/20/12

WHAT MATTERS:

• The one thing you can say about The Finder is that it is certainly able to take advantage when it has just about zero competition. Its third episode on Thursday faced nothing and had a huge uptick, and this week's third Friday episode followed suit with all three competing reality franchises sitting out the evening. It's certainly better than not spiking, but I feel it has to sustain at least this level under tougher circumstances to get back into the conversation.

• At 9/8c, Grimm seemingly proved last week's 1.6 a bit of a fluke and dropped a couple ticks, but it was still ahead of the previous couple episodes.

• Dateline pulled ahead of 20/20 in the 10/9c newsmagazine war for the first time since February.

• After finals, worth noting that a special Friday Mike and Molly encore was adjusted up to a 1.0 and thus handily beat the other CBS repeats. I think Mike and Molly is an interesting dark horse candidate to move to Thursday.

FULL TABLE:

Info				Show				Timeslot		TRUE
	Viewers	A18-49	Skew	Last	LeLa	Avg	Rank	Tavg	Lead
Shark Tank (R)	4.94	1.2	31%	-8%	n/a	+18%	3/6	-13%	n/a	1.33
Primetime: What Would You Do?	4.28	1.3	39%	-7%	-25%	-13%	12/13	-12%	+8%	1.40
20/20	4.09	1.2	38%	-25%	-7%	-17%	23/35	-15%	-8%	1.52
Mike and Molly (R)	4.18	1.0	31%	+67%	n/a	-41%	11/15	-29%	n/a	1.03
Rules of Engagement (R)	3.40	0.8	30%	+33%	+67%	-43%	6/11	-50%	-20%	0.89
CSI: NY (R)	6.10	0.8	17%	+60%	+60%	-19%	8/10	-51%	+0%	0.85
Blue Bloods (R)	6.16	0.8	17%	-38%	-33%	-25%	8/9	-55%	+0%	1.03
Who Do You Think You Are? (R)	4.10	0.8	25%	-11%	n/a	+0%	2/3	-20%	n/a	0.79
Grimm	4.56	1.4	39%	-13%	-11%	-11%	14/18	-8%	+75%	1.60
Dateline Fri	5.81	1.4	31%	+40%	-13%	+6%	7/29	+7%	+0%	1.80
The Finder	4.31	1.2	36%	+33%	n/a	-39%	8/10	-15%	n/a	1.33
Fringe	3.03	1.0	42%	+11%	+33%	-13%	16/19	-12%	-17%	1.02
Nikita	1.39	0.4	37%	+0%	n/a	-25%	17/19	-26%	n/a	0.43
Supernatural	1.57	0.7	57%	+0%	+0%	-6%	10/19	-6%	+75%	0.80

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.