- Oh, those sneaky overnights. Missing appeared to have a solid start based on the HH numbers, but it ended up skewing pretty ancient. Of its 10.60 million total viewers, only about a quarter of them were in the demo. The show started out even with this fall's Charlie's Angels, and there is not much room to drop now. Not a good start, but perhaps better than it appears because of the difficulty of the hour.
- Amazingly, Missing was not even the top scripted program in the 8:00 hour. That went to Community, surging in its first episode in over three months. This performance was 0.4 above any previous result this season and the highest-rated ep in over a year. 30 Rock was also way up in its 8:30 debut. I'm not discounting the hype machine Truly helping out Community, but this would appear to be pretty telling about just what a big deal The Big Bang Theory is at 8/7c, despite all the "its audience is its audience" claims re: Community. Both shows get one more week free of a CBS comedy presence.
- Elsewhere on those two nets, it was pretty meh, as The Office dropped despite the bigger lead-in, Grey's Anatomy ticked down to a new low and Awake steadied in week three but increased in total viewers (another result of CBS' absence - no The Mentalist to chew up the 50+ers).
- The encore of Touch after American Idol looked a little stronger than recent The Finder originals, but I think it was still reasonable to expect better. Hard to make much of a judgment till the originals show up.
- Night one of March Madness was about even year-to-year; last year, the 7:00 game scored a 1.5 and the second game got a 1.4.
FULL TABLE:
| Info | Show | Timeslot | TRUE | |||||||
| Viewers | A18-49 | Skew | Last | LeLa | Avg | Rank | Tavg | Lead | ||
| Missing | 10.60 | 2.1 | 25% | n/a | n/a | n/a | 1/1 | +29% | n/a | 2.68 |
| Grey's Anatomy | 9.62 | 3.0 | 40% | -3% | +40% | -19% | 16/16 | -13% | +43% | 3.04 |
| Private Practice | 6.85 | 2.1 | 39% | +0% | -3% | -13% | 13/16 | -17% | -30% | 2.11 |
| NCAA Basketball | 4.30 | 1.5 | 45% | n/a | n/a | n/a | 1/1 | -58% | n/a | 1.64 |
| NCAA Basketball | 4.13 | 1.5 | 46% | +0% | +0% | +0% | 1/2 | -45% | +0% | 1.59 |
| Community | 4.75 | 2.2 | 59% | +47% | n/a | +37% | 1/11 | +42% | n/a | 2.81 |
| 30 Rock | 4.00 | 2.0 | 64% | +43% | +57% | +28% | 1/11 | +8% | -9% | 2.43 |
| The Office | 4.87 | 2.4 | 63% | -8% | +11% | -18% | 18/19 | -17% | +20% | 2.37 |
| Up All Night | 3.49 | 1.7 | 62% | +0% | -8% | -14% | 14/20 | -15% | -29% | 1.53 |
| Awake | 5.12 | 1.6 | 40% | +0% | +0% | -11% | 2/3 | +26% | -6% | 1.71 |
| American Idol Thu | 16.02 | 4.6 | 37% | -6% | n/a | -13% | 8/9 | +12% | n/a | 6.23 |
| Touch (R) | 8.57 | 2.2 | 33% | n/a | n/a | n/a | 1/1 | -32% | -52% | 1.61 |
| The Vampire Diaries | 2.64 | 1.2 | 58% | -14% | n/a | -11% | 11/16 | -10% | n/a | 1.59 |
| The Secret Circle | 1.62 | 0.7 | 55% | +0% | -14% | -18% | 13/16 | -16% | -42% | 0.56 |
KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
