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Friday, February 24, 2012

Spotted Ratings, Thursday 2/23/12: American Idle


WHAT MATTERS:
  • The disaster week continues for the once and former Death Star, as American Idol lost another double-digit chunk from last week's 5.1 average. (And the show actually averaged about a 5.1 even in the 8:00 hour last week, so it's not really about a one-hour vs. two-hours comparison as it often is.) It finished down in the upper-30%'s year-to-year. The Finder followed up with a new low, but keep in mind its Idol lead-in was 1.3 freaking points bigger the last time it aired.
  • Except for Grey's Anatomy, down a tick from crossover night, there was some general recovery at 9/8c with no Idol. Person of Interest pulled into a tie with ABC and built on its lead-in for the first time in 2012. And the fast-crumbling Up All Night finally had something of a good week, recovering by 0.2 and handily outrating fellow bubbler Whitney from the previous evening.
  • Rob didn't do well in its final post-The Big Bang Theory test, posting its worst retention yet by far and now gets one last chance after a BBT repeat next week. Gonna be a data point to watch.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Winter Wipeout5.031.538%+0%n/a-22%6/8-8%n/a1.56
Grey's Anatomy9.063.144%-3%+0%-17%14/15-11%+107%3.04
Private Practice6.322.142%-19%-3%-14%13/15-18%-32%2.12
The Big Bang Theory16.205.342%+4%n/a+4%5/18+4%n/a6.58
Rob10.332.936%-9%+4%-17%7/7-15%-45%2.43
Person of Interest14.563.127%+11%-9%+7%5/16+7%+7%2.81
The Mentalist13.362.625%-4%+11%-4%11/16-4%-16%2.74
30 Rock3.701.552%+0%n/a-7%6/8-4%n/a1.60
Parks and Recreation3.431.763%+0%+0%-11%13/16-9%+13%1.78
The Office5.022.666%+13%+0%-14%14/16-12%+53%2.57
Up All Night3.421.764%+13%+13%-16%14/17-17%-35%1.33
Grimm (R)2.170.953%+50%+13%+60%1/9-26%-47%0.86
American Idol Thu15.644.537%-12%n/a-17%6/6+14%n/a5.27
The Finder6.182.041%-9%-22%-12%5/6-38%-56%1.34
The Vampire Diaries (R)1.320.548%+67%n/a+50%1/7-63%n/a0.51
Supernatural (R)0.930.341%-25%+67%-20%4/5-64%-40%0.23

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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