Monday, February 27, 2012

Demos Year-to-Year, Friday 2/24/12



title SHOW day/time SLOT previous occupant
Shark Tankn/a+80%Supernanny
Primetime: What Would You Do?+8%+8%
20/20-20%-20%
ABC: +14%
Undercover Bossn/a+58%The Defenders
A Gifted Mann/a-28%CSI: NY
Blue Bloods+0%+0%
CBS: +3%
Who Do You Think You Are?-17%-17%
Grimmn/a+15%Dateline Fri
Dateline Fri-7%Fri 9:00-13%Dateline Fri
NBC: -5%
Kitchen Nightmares-6%-6%
Fringe-20%-20%
Fox: -13%
Nikita (R)n/a-71%Smallville
Supernatural (R)n/a-58%Supernatural
CW: -65%
BROADCAST: -10%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of February sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2010 | 2011

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