Thursday, January 12, 2012

Spotted Ratings, Wednesday 1/11/12 (FINALS)


WHAT MATTERS:
  • NBC premiered their Happy Hour with Whitney and the series premiere of Are You There, Chelsea? At least for one week, they did vastly better than I expected and Chelsea drastically improved the timeslot (not hard considering it was mostly Free Agents), but American Idol looms next week.
  • The CW welcomed back One Tree Hill even with last fall's premiere (EDIT: was actually down two tenths from last fall's premiere; I was looking at the first episode of the traditional regular season) and last midseason's premiere. If it holds, that number would be higher than recent results for every CW scripted show not named The Vampire Diaries...
  • CBS had The People's Choice Awards from 9 to 11, down a couple ticks year-to-year.
  • The only big mover on all-original ABC was Modern Family, which dropped by 0.6 from last week.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle9.452.939%-3%n/a-1%7/12+0%n/a2.93
Suburgatory8.752.942%+0%-3%-4%7/11-5%+0%2.79
Modern Family12.125.154%-11%+0%-9%9/11-8%+76%4.99
Happy Endings6.683.057%-6%-11%-3%7/11-11%-41%2.26
Revenge7.582.440%-4%-6%-9%9/12-8%-20%2.24
Criminal Minds (R)8.541.827%-10%n/a-5%5/8+14%n/a1.70
People's Choice Awards8.882.536%n/an/an/an/a+27%+39%2.33
Whitney5.792.044%+5%n/a-9%6/11+3%n/a1.91
Are You There, Chelsea?6.182.348%n/an/an/a1/1+80%+15%2.27
Harry's Law8.391.218%+0%+64%-1%4/11-1%-48%0.88
Law and Order: SVU8.402.030%+5%+0%-4%7/11-1%+67%2.06
Mobbed (R)2.761.046%n/an/an/a1/1+30%n/a0.81
Mobbed3.421.349%+8%+25%-4%2/3-61%+30%1.20
One Tree Hill1.720.967%n/an/an/a1/1+100%n/a0.89
One Tree Hill (R)0.740.352%n/an/an/a1/1-29%-67%0.17

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous average for programming of the same type this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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