Thursday, December 1, 2011

Spotted Ratings, Wednesday 11/30/11


WHAT MATTERS:
  • Fox's I Hate My Teenage Daughter premiered at superficially a pretty decent level and dropped just 24% from The X Factor. However, the TRUE metric is not going to like this performance too much because the timeslot was extremely uncompetitive; CBS and ABC were both in repeats. Right now, it looks like a fairly bubbling performance out of the gate, reminiscent of last spring's Breaking In premiere (1.88). Criminal Minds and Happy Endings are both back next week, so the show will not go untested.
  • The other network in full original mode was NBC, where Harry's Law tied its highest number yet in the timeslot and Law and Order: SVU hit its biggest number in over a month. I wouldn't get too excited, though; the Wednesday after Thanksgiving is almost always deceptively good to NBC crime dramas as CBS goes with repeats and the Grammy Nominations Concert. I still remember having some optimism when Life had a big spike here in 2008, but it never approached those numbers again.
  •  In the specials realm, it looks like the move of A Muppets Christmas: Letters to Santa worked quite well for the CW, as the show likely got a boost from the movie in theaters. Its last airing a couple years ago on NBC got just a 1.1.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
The Middle (R) 5.93 1.7 5 37% +21% n/a n/a +24% 1/3 1.58
Suburgatory (R) 5.20 1.7 5 42% +55% +0% +31% +65% 1/4 1.72
Modern Family (R) 7.16 2.6 7 46% -42% +53% -50% +58% 2/7 2.44
Happy Endings (R) 4.91 2.1 5 55% n/a -19% n/a n/a 1/1 1.50
Revenge (R) 4.05 1.2 3 38% +33% -43% +133% +20% 1/3 1.02
Survivor 11.05 3.1 9 36% -6% n/a n/a -6% 10/11 3.23
Criminal Minds (R) 7.52 2.1 5 36% +17% -32% +63% +19% 2/4 1.55
Grammy Nominations Concert 5.68 1.9 5 43% n/a -10% n/a n/a n/a 1.75
Christmas in Rockefeller Center 9.43 1.9 5 26% n/a n/a n/a n/a n/a 1.86
Harry's Law 9.88 1.3 3 17% +18% -32% +36% +8% 1/9 0.96
Law and Order: SVU 9.90 2.2 6 28% +16% +69% +18% +5% 2/9 2.18
The X Factor Wed 11.05 3.7 10 43% +16% n/a n/a -6% 9/11 3.75
I Hate My Teenage Daughter 6.80 2.8 7 53% n/a -24% n/a n/a 1/1 1.92
A Muppets Christmas: Letters to Santa 2.44 0.9 2 47% n/a n/a n/a n/a n/a 0.91
America's Next Top Model 1.91 0.8 2 54% +0% -11% +125% -4% 4/11 0.63

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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