Tuesday, December 6, 2011

Spotted Ratings, Monday 12/5/11


WHAT MATTERS:
  • Fox went with the 2nd Annual American Country Awards, which made nice strides on last year's weak inaugural event (1.5). Though this show's drawn some flak for being Fox's attempt to shoehorn its way into the country music game, this trend would suggest it's starting to work somewhat.
  • ABC gave Castle its second (and, it appears, final) crappy lead-in test of the season, and it doubled the ratings of major bomb You Deserve It. The Castle number was an outright season low but still a little better than the 1.9 it pulled in its crappy lead-in test of last year after Skating with the Stars.
  • Earlier in the ABC evening, the network had enduring classic A Charlie Brown Christmas leading into the first run of the sequel to 2009 special Prep & Landing, called Prep & Landing: Naughty vs. Nice. Its ratings were much weaker than what the original Prep & Landing (4.1) got in its first run a couple years ago.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
A Charlie Brown Christmas 9.05 2.8 8 40% n/a n/a n/a n/a n/a 2.55
Prep & Landing: Naughty vs. Nice 6.99 2.2 6 40% n/a -21% n/a n/a n/a 1.83
You Deserve It 3.56 1.0 2 36% -29% -55% -15% -35% 3/3 0.65
Castle 8.12 2.0 5 32% -13% +100% -41% -21% 10/10 2.08
How I Met Your Mother 11.51 4.5 12 50% +2% n/a n/a +1% 4/12 4.32
2 Broke Girls 12.75 4.6 11 46% +0% +2% +2% -4% 3/11 4.06
Two and a Half Men 15.18 5.1 12 43% -2% +11% +0% -17% 10/11 4.31
Mike and Molly 12.66 4.2 10 42% +0% -18% -2% +1% 4/10 3.38
Hawaii Five-0 11.01 3.0 8 35% +7% -29% -0% -3% 8/11 2.75
The Sing-Off special 4.18 1.1 3 34% n/a n/a n/a n/a 1/1 0.82
Rock Center 3.42 0.9 2 34% -18% -18% -31% -12% 5/6 0.85
American Country Awards 7.47 2.0 5 34% n/a n/a n/a n/a n/a 1.68
Gossip Girl 1.28 0.6 1 60% +0% n/a n/a -7% 5/10 0.49
Hart of Dixie 1.81 0.8 2 57% -11% +33% +0% +11% 2/10 0.69

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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