Friday, November 4, 2011

Spotted Ratings, Thursday 11/3/11


WHAT MATTERS:
  • Fox shook it up again on this Thursday as they shrank The X Factor to an hour and introduced season seven of Bones, which certainly benefited from the X lead-in but, notably, did better than the majority of the American Idol-fueled episodes late last season. Considering the Idol lead-in was usually about 3 points higher, that's good work by the show.
  • Most other shows came back to relatively "normal" (pre-World Series) levels, which was good news for a network like NBC which got slammed against the Series last week. A few notable exceptions: first, The Big Bang Theory made a huge jump, marking its first Thursday episode to exceed its average from its Monday 9:30 days. Also, 10/9c dramas rose, as The Mentalist hit a season high and Private Practice will hit its highest number since the premiere. Perhaps those shows are benefiting from the lack of Jersey Shore?

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Charlie's Angels 5.31 1.2 3 29% +0% n/a n/a -18% 4/6 1.29
Grey's Anatomy 9.52 3.6 9 48% -3% +200% -48% -2% 3/7 3.64
Private Practice 6.56 2.6 7 51% +8% -28% -3% +9% 2/6 2.48
The Big Bang Theory 15.98 5.4 16 43% +17% n/a n/a +12% 1/8 7.16
Rules of Engagement 11.81 3.7 10 40% +12% -31% +17% +7% 1/3 3.70
Person of Interest 11.76 2.7 7 29% +0% -27% +12% -2% 3/7 2.21
The Mentalist 13.66 2.9 8 27% +16% +7% +0% +12% 1/7 2.97
Community 3.84 1.7 5 57% +21% n/a n/a +5% 2/6 2.00
Parks and Recreation 4.00 2.1 6 67% +17% +24% +21% +4% 1/6 2.41
The Office 6.15 3.2 8 67% +10% +52% +17% -5% 4/6 3.12
Whitney 4.31 2.1 5 62% +5% -34% +10% -13% 4/6 1.69
Prime Suspect 4.51 1.2 3 34% +9% -43% +5% -17% 5/6 1.08
The X Factor Thu 11.64 3.7 11 41% +0% n/a n/a -7% 4/5 4.61
Bones 10.00 3.3 8 42% n/a -11% n/a n/a 1/1 2.84
The Vampire Diaries 3.51 1.6 5 58% +7% n/a n/a +18% 1/8 2.01
The Secret Circle 2.26 0.9 2 51% +0% -44% +7% -5% 3/8 0.66

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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