Monday, October 3, 2011

Spotted Ratings, Sunday 10/2/11


WHAT MATTERS:
  • I was afraid it was gonna get really ugly for Pan Am based on the metered-market overnights (where it was down 33% from last week), so I guess that helped make the show's 16% drop in 18-49 look not quite so bad. It's still not particularly positive news. Its Desperate Housewives lead-in also came down by a couple tenths. Earlier, ABC had a weaker-than-usual premiere for America's Funniest Home Videos and Extreme Makeover: Home Edition, down a couple ticks from its average at 8:00 last week.
  • Welcome to the land of overrun, The Good Wife. CBS, whose lineup was bumped by 23 minutes, had the Andy Rooney finale on 60 Minutes, The Amazing Race, The Good Wife and CSI: Miami. 60 Minutes was as usual the biggest beneficiary, and Good Wife and Miami held up pretty well considering.
  • Fox's animation was all down double-digits from last week with no national football lead-in, and the percentage drops lessened as the evening progressed (as the shows get farther from that week-ago football lead-in). The biggest dropper was The Simpsons.
  • NBC dominated the evening with Sunday Night Football.

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
America's Funniest Home Videos 6.42 1.5 4 30% n/a n/a n/a n/a 1/1 1.40
Extreme Makeover: Home Edition 7.16 2.1 5 38% -9% +40% +15% +17% 2/3 1.58
Desperate Housewives 9.16 3.0 7 42% -6% +43% -9% -6% 2/2 2.32
Pan Am 7.76 2.6 6 43% -16% -13% -6% -16% 2/2 2.16
60 Minutes 17.11 3.5 9 26% +52% n/a n/a +52% 1/2 1.89
The Amazing Race 10.87 3.2 7 38% +7% -9% +52% +7% 1/2 2.18
The Good Wife 11.08 2.2 5 25% +0% -31% +7% +0% 1/2 1.63
CSI: Miami 10.34 2.4 6 30% +4% +9% +0% +4% 1/2 2.14
Sports: Football Night in America p1 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a
Sports: Football Night in America p2 6.9 2.9 8 54% +26% n/a n/a +5% 2/4 3.12
Sports: Football Night in America p3 9.46 3.8 10 51% -17% +31% +26% -30% 4/4 2.99
Sports: Sunday Night Football 18.90 7.7 19 52% -7% +103% -17% -23% 5/5 6.58
The Cleveland Show (R) 1.63 0.7 2 55% n/a n/a n/a n/a 1/1 0.55
The Simpsons (R) 3.99 1.8 5 58% n/a +157% n/a n/a 1/1 1.81
The Simpsons 6.19 3.1 8 64% -21% +72% -66% -21% 2/2 2.54
The Cleveland Show 5.56 2.6 6 60% -16% -16% -21% -16% 2/2 1.73
Family Guy 6.99 3.5 8 64% -15% +35% -16% -15% 2/2 2.67
American Dad! 5.80 2.7 6 60% -10% -23% -15% -10% 2/2 2.00

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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