- Fox's Monday lineup started 53 minutes late thanks to the American League Championship Series. This helped push Terra Nova and House significantly down week-to-week. Is there precedent for this situation? Well, House aired 45 minutes late due to baseball overrun a couple years ago (10/19/09) and finished about 15% lower than the episodes in the surrounding weeks. Since House was more established than Terra Nova at the time, I wouldn't write off Terra Nova for its 19% drop. House's 31% drop is perhaps more concerning, but I think there's probably some post-premiere drop built into that one as well. Let's see how both do next week.
- Everything else was also down. Preempted in Detroit for Monday Night Football (whose ESPN telecast (6.9) was the season's second-strongest), Dancing with the Stars hit a new performance series low while Castle tumbled yet again to its lowest numbers in nine months. Two and a Half Men's declines slowed considerably, but the eye still took double-digit hits at the beginning and end of the night with HIMYM and Hawaii Five-0. The Sing-Off dropped 17% while a special Monday Prime Suspect rerun was not even close to recently pulled The Playboy Club (its last ep got a 1.2 last week). And finally, Hart of Dixie's steadiness last week didn't last too long as it dropped two ticks.
FULL TABLE:
| Viewers | A18-49 | Share | Skew | Last | Lead | LeLa | Avg | Rank | TRUE | |
| Dancing with the Stars Mon | 16.79 | 3.0 | 7 | 23% | -3% | n/a | n/a | -13% | 4/4 | 2.70 |
| Castle | 10.23 | 2.1 | 5 | 26% | -16% | -30% | -3% | -26% | 4/4 | 1.86 |
| How I Met Your Mother | 8.89 | 4.0 | 11 | 58% | -11% | n/a | n/a | -15% | 5/5 | 3.80 |
| 2 Broke Girls | 10.71 | 4.3 | 11 | 51% | -4% | +8% | -11% | -20% | 4/4 | 3.84 |
| Two and a Half Men | 16.20 | 5.9 | 14 | 47% | -5% | +37% | -4% | -27% | 4/4 | 5.60 |
| Mike & Molly | 11.65 | 3.9 | 9 | 43% | -9% | -34% | -5% | -14% | 3/3 | 3.10 |
| Hawaii Five-0 | 10.07 | 2.7 | 7 | 34% | -16% | -31% | -9% | -17% | 4/4 | 2.37 |
| The Sing-Off | 4.35 | 1.5 | 4 | 44% | -17% | n/a | n/a | -17% | 4/4 | 1.24 |
| Prime Suspect (R) | 2.92 | 0.7 | 2 | 31% | +17% | -53% | +200% | +8% | 1/3 | 0.55 |
| Sports: MLB Overrun | 6.57 | 1.9 | 8 | 37% | n/a | n/a | n/a | n/a | 1/1 | 1.62 |
| Terra Nova | 7.00 | 2.5 | 6 | 46% | -19% | +32% | -39% | -19% | 3/3 | 2.32 |
| House | 6.85 | 2.7 | 7 | 50% | -31% | +8% | -19% | -31% | 2/2 | 2.59 |
| Gossip Girl | 1.27 | 0.6 | 1 | 60% | -14% | n/a | n/a | -14% | 3/3 | 0.49 |
| Hart of Dixie | 1.57 | 0.6 | 1 | 49% | -25% | +0% | -14% | -25% | 3/3 | 0.54 |
Note: As usual on Mondays, the Monday Night Football game is included in the competition calculations. I might do a little more tweaking once I get these numbers next week to account for the fact that House was also competition for the 10:00 shows.
KEY (with much more detail at the New Daily Spotted Ratings page):
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week
(R) - Repeat.
More Spotted Ratings in the Index.
No comments:
Post a Comment