CW Shows | A18-49 | TRUE | Sitch |
Supernatural | 0.99 | 1.11 | -11% |
One Tree Hill | 0.85 | 0.91 | -6% |
90210 | 0.87 | 0.85 | +2% |
Gossip Girl | 0.86 | 0.74 | +16% |
Nikita | 0.87 | 0.71 | +23% |
Hellcats | 0.74 | 0.61 | +23% |
Life Unexpected | 0.71 | 0.58 | +23% |
This doesn't apply to a large extent in other posts, but I should note that my True Strength spreadsheet only covers the official regular season. That doesn't matter for most of the other posts, but it does a little bit here since most CW shows premiere early.
Anyway, using official regular season numbers only, the CDub had four dramas with almost identical A18-49 averages but that are separated to some extent when run through the True Strength wringer. One Tree Hill led off the night in a very competitive timeslot, while Nikita had the benefit of a huge lead-in and Gossip Girl didn't have a ton of competition comparitively.
Hellcats was clearly a step down from the pack, and you can thank its late-season collapse for that. As of the end of 2010, it was almost neck-and-neck with Nikita (0.77 for Nikita vs. 0.76 for Hellcats).
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