ABC Comedies | A18-49 | TRUE | Sitch |
Cougar Town | 2.58 | 2.01 | +29% |
Better with You | 2.06 | 2.01 | +3% |
Mr. Sunshine | 2.18 | 1.86 | +17% |
Happy Endings | 1.78 | 1.54 | +16% |
The renewal of Happy Endings was already a bit of a reach, and True Strength doesn't make it seem any less that way. Mr. Sunshine and Happy Endings and Cougar Town were all inflated by their lead-ins, while Better with You seems to have been a bit underrated. I should mention Cougar Town more clearly deserved its renewal when it was renewed. It averaged a 2.29 before its 2.5-month hiatus and just a 1.52 after. Which will show up when it returns at midseason?
ABC Dramas | A18-49 | TRUE | Sitch |
Private Practice | 2.67 | 2.38 | +12% |
Castle | 2.68 | 2.36 | +13% |
Body of Proof | 2.31 | 2.09 | +11% |
No Ordinary Family | 1.84 | 1.83 | +0% |
Brothers & Sisters | 2.20 | 1.80 | +22% |
V | 1.87 | 1.73 | +14% |
So this one basically saw everything above a 2.0 renewed and everything below axed. I don't think Private Practice and Castle were really on the bubble, but thought I may as well include them since some people bash on them for just benefiting from huge lead-ins. No Ordinary Family had a tough situation and might have done a little better than it was given credit for, but its numbers were quite frontloaded; it was pulling around a 1.5 toward the end of its season, and Brothers & Sisters was just a bit higher. Before I really started this, I had thought V would hold up better in a True Strength analysis because it never had a lead-in, but it also aired in a relatively high-viewing yet uncompetitive timeslot.
ABC Unscripted | A18-49 | TRUE | Sitch |
Extreme Makeover: Home Edition | 2.26 | 1.95 | +16% |
20/20 | 1.53 | 1.77 | -14% |
Shark Tank | 1.36 | 1.68 | -19% |
Primetime: What Would You Do? | 1.44 | 1.62 | -11% |
Supernanny | 1.09 | 1.22 | -10% |
Skating with the Stars | 1.21 | 0.86 | +41% |
Not much excitement here, but just wanted to note that Home Edition is "truly" pretty close to the pack of Friday shows. Coupled with a likely year-to-year decline, I'm not sure it will even make much of an improvement on the Shark Tank/Primetime combo.
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