Thursday, May 26, 2011

Spotted Ratings, Wednesday 5/25/11: The Death Star Explodes


WHAT MATTERS:
  • It's mostly been a year of ~10% declines year-to-year for American Idol, but finale night was very good to the show. It grabbed over 60% of the broadcast eyeballs and was up 12% from last year. It was Idol's second-highest rating of the season, the first time since 2005 that the finale ranked that highly among the season's eps.
  • The ABC comedy finales were down year-to-year, but most of the drops weren't awful considering last year's finales weren't up against the last week of Idol. Cougar Town's one-hour finale took the only huge year-to-year drop. And Happy Endings had its best 10:30 result yet.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle 2.2 7 -8% n/a n/a 11.7 +13% 16 -10% 18/24
The Middle (R) 1.9 5 +6% -14% -8% 12.0 +15% 14 +23% 3/20
Modern Family 4.2 11 +2% +121% +6% 12.0 -4% 26 -5% 15/24
Cougar Town 2.0 5 +0% -52% +2% 8.7 -30% 14 -24% 19/21
Happy Endings 1.7 4 +31% -15% +33% 5.4 -37% 24 -5% 5/12

The Big Bang Theory (oR) 1.3 4 n/a n/a n/a 12.6 n/a 9 n/a n/a
The Big Bang Theory (oR) 1.6 4 n/a +23% n/a 12.3 n/a 12 n/a n/a
Criminal Minds (R) 1.4 4 +0% -13% +14% 13.7 +23% 9 -27% 10/11
Criminal Minds: Suspect Behavior 1.8 5 -10% +29% -58% 5.5 -27% 25 -24% 13/13

Minute to Win It (R) 0.8 2 -11% n/a n/a 13.1 -11% 6 -17% 5/6
Minute to Win It (R) 1.0 2 +25% +25% +0% 14.1 +8% 7 +7% 3/7
Law & Order: Los Angeles 1.3 3 +0% +30% -38% 6.4 -22% 18 -26% 11/16

American Idol Th 9.2 26 +46% n/a n/a 5.3 -20% 63 +34% 1/19

America's Next Top Model (R) 0.4 1 -20% n/a n/a 13.5 +13% 3 -17% 5/6
America's Next Top Model (R) 0.4 1 +0% +0% +0% 14.7 +9% 3 -14% 5/7

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 31.1 35.6 38.2
9-10pm 38.0 38.0 41.4
10-11pm 35.7 39.6 41.1
8-10pm 34.5 36.3 36.3

This evening compared to last year 

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers

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