Spotted Ratings, Tuesday 5/10/11: Lower Your Voice

WHAT MATTERS:

• I questioned last week whether NBC could really afford to air just one hour of The Voice, and my concerns appear to have been warranted. The Voice (4.6) came down 19% week-to-week. How much of that is the later start time and how much is a change in format? Hard to say. Obviously a 4.6 is still a pretty huge number, but this is the first sign of a potential crack in the armor.

• The only other big movers were The Good Wife (2.0, back more in line with recent results after last week's spike) and the Raising Hope (2.2)/Traffic Light (1.4) combo. Those two along with the Dancing results (3.2) seemed to benefit from the lack of The Voice in the 9:00 hour.

Above based on preliminary adults 18-49 ratings unless otherwise noted. | Full table forthcoming later.