Tuesday, May 10, 2011

Spotted Ratings, Monday 5/9/11


WHAT MATTERS:
  • The Monday blues continue, with most shows way below average. But a slew of upward finals adjustments took a lot off shows up from season-low levels. Now we've got The Event90210 and Mad Love tying season lows and Mike & Molly, Hawaii Five-0 and Gossip Girl hitting new outright lowsLOLA dropped two-thirds of what had been a three-tenth rally over the last couple weeks.
  • The only show above average (hell, the only show not 10%+ below average) was ABC's Castle which also dominated the timeslot and was way up year-to-year.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 4.2 12 -7% n/a n/a 6.4 -5% 40 -11% 7/8
Castle 3.1 8 +7% -26% -7% 6.1 -10% 32 +18% 2/23

How I Met Your Mother 2.6 8 -7% n/a n/a 9.3 -3% 22 -24% 22/23
Mad Love 1.9 5 -14% -27% -7% 9.3 -3% 17 -18% 11/12
Two and a Half Men (R) 1.8 5 -18% -5% -14% 7.6 -6% 19 -32% 16/16
Mike & Molly 2.3 6 -4% +28% -18% 7.6 -6% 23 -33% 23/23
Hawaii Five-0 2.3 6 -8% +0% -4% 7.5 -0% 24 -25% 23/23

Chuck 1.4 4 +0% n/a n/a 10.2 -5% 12 -20% 20/23
The Event 1.1 3 -15% -21% +0% 8.6 -6% 11 -38% 18/19
Law & Order: Los Angeles 1.2 3 -14% +9% -15% 9.5 -0% 12 -36% 12/13

House 3.0 9 +3% n/a n/a 8.6 -7% 26 -17% 20/21
The Chicago Code 1.7 4 +6% -43% +3% 8.0 -10% 18 -13% 10/11

90210 0.7 2 -13% n/a n/a 10.9 -4% 6 -21% 18/21
Gossip Girl 0.6 2 -14% -14% -13% 9.1 -7% 6 -32% 21/21

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 31.4 34.5 35.9
9-10pm 36.7 36.7 42.0
10-11pm 35.9 38.8 42.0
8-10pm 33.2 35.3 37.0

This evening compared to last year

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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