WHAT MATTERS:
- The 9:30 episode of Happy Endings dropped 28% out of Modern Family. That's obviously a much weaker raw-numbers start than Mr. Sunshine (3.7 out of Modern's 5.1), but the lead-in retention (72% here vs. 73% then) was similar. However, there was no drastic decrease in competition in Mr. Sunshine's case as there was here (on 2/9/11 neither Modern nor Sunshine faced American Idol, while here Modern did but Happy didn't).
- The third hour of comedy did all right, with the 10:00 Happy Endings dropping a could-be-better-could-be-worse 18% from the 9:30 edition and the repeat of Modern Family scoring a 1.8. I'd generally judge Happy Endings as a less promising start than Mr. Sunshine's, but not so bad that it can't succeed from here. The Modern repeat was about on par with the best NBC's Outsourced has done in the thankless 10:30 sitcom role (and ahead of its recent ratings). If this hour continues to average around a 2.0 demo, that will be a pretty big win compared to other recent occupants. But this is premiere night.
- The first half of the ABC night was ugly. The Middle dipped below the 2.0 threshold for the first time since November 2009 and Better with You followed it to a new low. Both were a whooping 30%+ below average. Modern Family went below 4.0 for just the second time (and first non-holiday time) this season.
- Breaking In dropped 26% in week two despite American Idol maintaining last week's rating. After finals, it may actually be worse than the performance of the post-Idol airing of Traffic Light (which got a 2.8 out of an Idol that was only a little stronger).
- On CBS, the always interesting Criminal Minds: Suspect Behavior picked up a lot of steam week-to-week. Though its lead-in and competition size were about the same (due to ABC being stronger), the main catalyst for this was probably Law & Order: SVU being a repeat. Elsewhere, Survivor rose in finals to tie the series low 3.1 it's already hit three other times this season.
| A18-49 | Share | Last | Lead | LeLa | Comp | CoLa | bcShr | Avg | Rank | |
| The Middle | 1.8 | 6 | -10% | n/a | n/a | 12.3 | -8% | 13 | -30% | 19/19 |
| Better with You | 1.5 | 4 | -12% | -17% | -22% | 12.3 | -5% | 11 | -31% | 17/17 |
| Modern Family | 3.9 | 10 | -11% | 160% | -12% | 12.2 | 6% | 24 | -14% | 18/19 |
| Happy Endings | 2.8 | 7 | n/a | -28% | n/a | 7.5 | n/a | 27 | n/a | 1/1 |
| Happy Endings | 2.3 | 6 | -18% | -18% | -28% | 7.2 | -4% | 24 | -18% | 2/2 |
| Modern Family (oR) | 1.8 | 5 | n/a | -22% | n/a | 7.2 | n/a | 20 | n/a | n/a |
| Survivor | 3.1 | 9 | -3% | n/a | n/a | 10.9 | 3% | 22 | -2% | 6/9 |
| Criminal Minds | 3.5 | 9 | -3% | 13% | -3% | 9.7 | 14% | 27 | 0% | 10/21 |
| Criminal Minds: Suspect Behavior | 2.6 | 7 | 24% | -26% | -3% | 6.2 | -4% | 29 | 6% | 2/9 |
| Minute to Win It | 0.9 | 3 | -10% | n/a | n/a | 13.1 | 3% | 6 | -40% | 18/18 |
| Minute to Win It (R) | 0.9 | 2 | n/a | 0% | n/a | 12.3 | n/a | 7 | n/a | 1/1 |
| Law & Order: SVU (R) | 1.5 | 4 | 50% | 67% | -10% | 8.1 | -27% | 16 | 7% | 6/16 |
| American Idol Wed | 7.3 | 21 | 0% | n/a | n/a | 7.4 | 12% | 50 | -11% | 12/13 |
| Breaking In | 2.6 | 7 | -26% | -64% | 0% | 7.7 | 18% | 25 | -26% | 2/2 |
| America's Next Top Model | 1.0 | 3 | 11% | n/a | n/a | 13.0 | 1% | 7 | 1% | 4/8 |
| Shedding for the Wedding | 0.5 | 1 | 67% | -50% | 11% | 12.7 | 8% | 4 | 25% | 1/8 |
VIEWING LEVELS:
| Slot | Min HUT | Calc HUT | Max HUT |
| 8-9pm | 32.1 | 34.0 | 37.1 |
| 9-10pm | 36.7 | 38.3 | 41.8 |
| 10-11pm | 34.0 | 36.3 | 38.6 |
| 8-10pm | 34.2 | 36.0 | 36.3 |
KEY (much more detail at What? and Why? page)
A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.
Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.
(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.
Stats in blue are less accurate due to lack of access to half-hour breakdowns.
Source: TravisYanan
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