Wednesday, April 6, 2011

Spotted Ratings, Tuesday 4/5/11


WHAT MATTERS:
  • Body of Proof was down 23% from its premiere last Tuesday but up 20% from its 2.0 on Sunday. Not a bad number considering the 26% week-to-week drop for Dancing with the Stars results, but not a great one either.
  • CBS' odd scheduling of an NCIS: Los Angeles repeat between originals of NCIS and The Good Wife was kinda notable and the results were pretty mixed. NCIS tied a season low, LA had its biggest repeat number of the season, and The Good Wife ticked up despite the smaller lead-in. Some people may have come back to the program who were watching Body of Proof last week.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
No Ordinary Family 1.5 5 50% n/a n/a 8.1 82% 16 -19% 13/20
Dancing with the Stars Tue 3.2 8 -26% 113% -46% 6.8 -12% 32 -26% 2/2
Body of Proof 2.4 6 20% -25% 10% 6.8 -39% 26 -6% 2/3

NCIS 3.8 11 -3% n/a n/a 5.8 -19% 40 -6% 16/20
NCIS: Los Angeles (R) 2.7 7 23% -29% 73% 7.3 9% 27 22% 1/6
The Good Wife 2.0 5 5% -26% -23% 7.5 -14% 21 -10% 16/19

The Biggest Loser 2.8 8 4% n/a n/a 7.0 -21% 29 -4% 9/14
Parenthood 1.9 5 0% -32% 4% 7.7 -12% 20 -9% 13/20

Glee (R) 1.3 4 -7% n/a n/a 8.3 -14% 14 -24% 14/15
Raising Hope (R) 1.1 3 -15% -15% -7% 9.0 -17% 11 -30% 6/6
Traffic Light (R) 0.8 2 n/a -27% n/a 9.0 n/a 8 n/a 1/1

One Tree Hill (R) 0.2 1 -33% n/a n/a 9.4 -13% 2 -44% 11/11
Hellcats (R) 0.3 1 0% 50% -33% 9.7 -18% 3 -26% 9/15

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 32.6 33.1 34.4
9-10pm 37.1 37.5 42.3
10-11pm 36.2 38.4 42.0
8-10pm 33.7 35.2 38.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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