- As has been typical this season, Desperate Housewives proved it doesn't have much game anymore against big live events (or even mediocre-rated live events like last night's Academy of Country Music Awards (3.3) on CBS). That 2.9 is its second-lowest rating this season, beating only the 2.7 it managed on 2/13/11 against the Grammys. That makes this probably the show's least impressive showing considering the Grammys were about three times the size of this awards show.
- Lead-out Body of Proof then dropped 31% from its Housewives lead-in, a similar retention percentage to what it did after Dancing with the Stars on Tuesday, but the raw number is down a pretty stout 35% from the promising 3.1 premiere. I'm not a big believer in making judgments based on special airings, but this seems like a particularly weak one. We'll see how it holds up on Tuesday.
- With Fox's big animation guns in repeat mode, American Dad! tied a season low (and actually tied last week's repeat!) while The Cleveland Show hit a season low.
FULL TABLE:
A18-49 | Share | Last | Lead | LeLa | Comp | CoLa | bcShr | Avg | Rank | |
America's Funniest Home Videos | 1.6 | 5 | 0% | n/a | n/a | 3.9 | -26% | 29 | -10% | 14/20 |
Secret Millionaire | 2.7 | 7 | 0% | 69% | 0% | 6.6 | -6% | 29 | -5% | 3/5 |
Desperate Housewives | 2.9 | 7 | -15% | 7% | -21% | 8.5 | 4% | 25 | -21% | 16/17 |
Body of Proof | 2.0 | 5 | -35% | -31% | -33% | 11.2 | 68% | 16 | -35% | 2/2 |
60 Minutes | 1.5 | 5 | -52% | n/a | n/a | 4.0 | 5% | 27 | -40% | 20/24 |
The Academy of Country Music Awards | 3.3 | 9 | n/a | 120% | n/a | 7.7 | n/a | 30 | n/a | 1/1 |
Dateline Sun | 1.0 | 3 | 67% | n/a | n/a | 4.5 | -29% | 18 | -4% | 6/10 |
America's Next Great Restaurant | 1.5 | 4 | 15% | 50% | 67% | 7.8 | -7% | 16 | 9% | 2/5 |
Celebrity Apprentice | 3.1 | 8 | 3% | 107% | 15% | 8.8 | 41% | 25 | 9% | 1/5 |
The Simpsons (oR) | 1.1 | 4 | n/a | n/a | n/a | 4.1 | n/a | 21 | n/a | n/a |
American Dad! | 1.7 | 5 | -32% | 55% | -59% | 4.1 | -42% | 29 | -31% | 13/14 |
The Simpsons (R) | 1.9 | 6 | -5% | 12% | 31% | 7.5 | 15% | 20 | -16% | 6/7 |
Bob's Burgers (R) | 1.7 | 4 | -6% | -11% | -14% | 7.5 | -49% | 18 | -6% | 2/2 |
Family Guy (R) | 2.1 | 5 | -22% | 24% | -23% | 9.3 | 31% | 18 | -13% | 8/10 |
The Cleveland Show | 2.1 | 5 | -19% | 0% | -36% | 9.3 | 24% | 18 | -25% | 18/18 |
VIEWING LEVELS:
Slot | Min HUT | Calc HUT | Max HUT |
7-8pm | 28.2 | 31.4 | 34.4 |
8-9pm | 35.3 | 37.2 | 41.1 |
9-10pm | 38.6 | 39.7 | 45.4 |
10-11pm | 35.5 | 38.2 | 45.6 |
8-10pm | 36.7 | 38.3 | 42.7 |
KEY (much more detail at What? and Why? page)
A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.
Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."
(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.
Stats in blue are less accurate due to lack of access to half-hour breakdowns.
Source: TravisYanan
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