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Saturday, April 23, 2011

Spotted Ratings, Friday 4/22/11


WHAT MATTERS:
  • Good Friday was led by CBS country music special Girls' Night Out (1.6), which scored about the same demo as usual occupants CSI: NY and Blue Bloods.
  • ABC's lineup took a big week-to-week dive starting at 9/8c as Primetime: What Would You Do? and 20/20 were just above season low levels. Another noticeable week-to-week dropper was Fringe, down two ticks to an outright series low.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Shark Tank 1.4 5 -7% n/a n/a 3.9 -13% 26 -1% 3/6
Primetime: What Would You Do? 1.2 4 -14% -14% -7% 5.0 +4% 19 -19% 21/22
20/20 1.2 4 -29% +0% -45% 5.1 -26% 20 -22% 28/33

CSI: NY (R) 1.0 3 -9% n/a n/a 4.3 -16% 19 -11% 8/10
Special: Girls' Night Out 1.6 5 n/a +60% n/a 4.5 n/a 25 n/a 1/1

Friday Night Lights 0.9 3 +0% n/a n/a 4.4 -14% 17 +0% 1/2
Dateline Fri 1.3 4 -7% +44% +0% 4.9 +7% 20 -10% 19/29

Kitchen Nightmares (R) 1.0 4 -17% n/a n/a 4.3 +10% 19 -17% 3/3
Fringe 1.2 4 -14% +20% -38% 5.0 +4% 19 -29% 20/20

Smallville 1.0 4 +0% n/a n/a 4.3 -14% 19 -7% 9/18
Supernatural 0.9 3 +0% -10% +0% 5.3 -0% 15 -12% 13/18

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 27.1 27.9 30.0
9-10pm 25.6 31.0 35.7
10-11pm 25.6 31.5 35.7
8-10pm 27.8 29.5 32.9

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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