Thursday, March 31, 2011

Spotted Ratings, Wednesday 3/30/11: Ain't No Sunshine


WHAT MATTERS:
  •  Another sleepy Wednesday with most shows slightly down week-to-week. The most notable by far was Mr. Sunshine, which still arguably had some shot at a renewal coming into today but dipped four-tenths below any previous airing. (And down 33% from last week's episode after a Modern Family original.) That's not good.
  • Survivor hit an outright series low again rose in finals but tied a series low. The only program to rise from its last episode was Criminal Minds: Suspect Behavior, up a tick, but that was mostly because it didn't have the original Minds lead-in this week.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle (R) 1.4 4 -18% n/a n/a 12.9 -3% 10 -13% 9/14
The Middle (R) 1.5 4 7% 7% 0% 12.9 0% 10 -5% 8/15
Modern Family (R) 2.1 5 -5% 40% 15% 12.7 2% 14 -8% 7/12
Mr. Sunshine 1.4 4 -33% -33% -52% 12.7 10% 10 -41% 8/8
Off the Map 1.3 4 -13% -7% -33% 8.4 0% 14 -25% 11/12

Survivor 3.1 9 0% n/a n/a 11.3 -7% 22 -3% 5/7
Criminal Minds 3.5 9 -3% 13% -3% 11.0 0% 24 1% 9/19
Criminal Minds: Suspect Behavior 2.3 6 5% -34% 67% 6.7 -7% 26 -9% 5/7

Minute to Win It 1.2 3 0% n/a n/a 13.2 -6% 8 -22% 10/16
Law & Order: SVU (R) 1.1 3 0% -8% 0% 13.4 -2% 8 -24% 10/14
Law & Order: SVU 2.5 7 -4% 127% 0% 6.3 -3% 28 -1% 9/19

American Idol Wed 7.7 21 -3% n/a n/a 6.7 -5% 53 -8% 10/11

America's Next Top Model 0.9 3 -18% n/a n/a 13.5 -4% 6 -12% 4/6
Shedding for the Wedding 0.4 1 0% -56% -18% 14.1 -2% 3 -5% 2/6

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.9 35.9 37.1
9-10pm 36.3 37.5 41.8
10-11pm 34.6 36.2 38.6
8-10pm 35.6 36.7 37.8
 

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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