Thursday, March 17, 2011

Spotted Ratings, Wednesday 3/16/11


WHAT MATTERS:
  • Another pretty boring day as the listings and ratings were mostly similar to last week's. Criminal Minds: Suspect Behavior (2.5) was up 14% week-to-week but posted (after finals, almost) the same number as it got two weeks ago when it last had the same circumstances (original Minds lead-in and SVU repeat for competition).
  • American Idol dropped to a Wednesday season low but still beat its combined broadcast competition with a 54 broadcast share (down from last week's 58).
  • America's Next Top Model plunged 18% week-to-week to a new outright tie a series low.
  • Among the shows in repeats, the only notable was The Middle which had its worst two repeats of the season to date.
FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle (R) 1.1 4 -21% n/a n/a 12.7 -5% 8 -34% 11/11
The Middle (R) 1.3 4 18% 18% 0% 12.7 0% 9 -20% 11/12
Modern Family (R) 2.2 6 -4% 69% -7% 12.5 12% 15 -4% 5/11
Mr. Sunshine 1.8 5 0% -18% -4% 12.5 12% 13 -29% 5/6
Off the Map 1.3 4 -7% -28% 0% 7.0 11% 17 -28% 10/10

Survivor 3.2 10 0% n/a n/a 10.7 -8% 23 0% 2/5
Criminal Minds 3.6 10 0% 13% -3% 10.9 10% 25 4% 5/18
Criminal Minds: Suspect Behavior 2.5 7 14% -31% 100% 4.9 0% 32 -5% 3/5

Minute to Win It 1.0 3 0% n/a n/a 12.9 -7% 7 -38% 10/14
Law & Order: SVU (R) 0.9 2 -36% -10% 11% 13.6 116% 6 -42% 10/11
Law & Order: SVU (R) 1.5 4 67% 67% -10% 6.7 -51% 19 1% 6/12

American Idol Wed 7.6 22 -6% n/a n/a 6.6 11% 54 -11% 9/9

America's Next Top Model 0.9 3 -18% n/a n/a 13.0 -5% 6 -13% 3/4
Shedding for the Wedding 0.4 1 0% -56% -18% 14.1 10% 3 -8% 2/4


VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 30.0 33.1 34.2
9-10pm 34.0 35.8 38.4
10-11pm 32.7 35.3 38.6
8-10pm 33.6 34.4 35.6

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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