Wednesday, March 23, 2011

Spotted Ratings, Tuesday 3/22/11


WHAT MATTERS:
  • After a couple weeks of Fox originals steamrolling the competition with CBS in repeats, the tables turned this time. NCIS (3.8) led the evening but all of the CBS shows were slightly below-average and close to flat despite facing much less competition than the last time they aired originals (when Fox had American Idol and ABC had the Charlie Sheen 20/20 back on 3/1/11).
  • Slow day, so I'll just observe that The Biggest Loser (3.0) seems more hurt by Glee than by similarly-rated NCIS. It hit its highest ratings since February.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
No Ordinary Family 1.5 5 25% n/a n/a 9.1 -37% 14 -22% 13/18
Best in Film 1.8 5 n/a 20% n/a 6.6 n/a 22 n/a 1/1

NCIS 3.8 12 0% n/a n/a 6.8 -43% 36 -7% 15/18
NCIS: Los Angeles 3.2 9 0% -16% 0% 6.3 -39% 34 -7% 16/19
The Good Wife 2.1 6 -5% -34% 0% 4.9 -45% 29 -7% 13/17

The Biggest Loser 3.0 9 11% n/a n/a 7.1 3% 30 3% 5/12
Parenthood (R) 1.0 3 -17% -67% 3% 6.8 63% 14 -17% 2/2

Glee (R) 2.0 6 18% n/a n/a 8.6 -16% 19 18% 4/13
Raising Hope (R) 1.4 4 -26% -30% -20% 8.3 -25% 14 -19% 4/4
Traffic Light 1.0 3 -33% -29% -36% 8.3 19% 11 -44% 7/7

One Tree Hill (R) 0.3 1 0% n/a n/a 10.3 3% 3 -20% 6/9
Hellcats (R) 0.3 1 50% 0% 0% 9.2 6% 3 -29% 9/13

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 30.0 32.1 33.5
9-10pm 33.2 34.5 38.2
10-11pm 32.7 34.8 38.6
8-10pm 31.4 33.2 35.5

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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