Spotted Ratings, Sunday 3/20/11: Back to Reality

WHAT MATTERS:

• Out of 12.5 original hours on the big 4 on Sunday, nine were unscripted. Week three of Secret Millionaire and America's Next Great Restaurant, both already down double-digits in week two, took further double-digit dips. The latter failed to capitalize on the 1.6 for a rerun that it garnered on Tuesday. Secret Millionaire is still in pretty decent shape at this level, Restaurant not so much.

• In premiere world, Shark Tank kicked off season 2 with a series high, a tick ahead of the 1.8 it posted a few times all the way back in summer 2009. It dropped 24% from lead-in Secret Millionaire, which was easily the largest lead-in the show's ever had. The 1.9 was exactly what I predicted and not really a big deal either way. The upcoming Friday results will make or break the show.

• The last 90 minutes of Fox were new and relatively impressive. Bob's Burgers (2.2) was on par with recent results despite airing in originals after a Simpsons repeat (2.0) for the first time. (Then again, The Simpsons is one of TV's best-repeating shows, so it wasn't a huge dip in lead-in.) Family Guy (3.4) and The Cleveland Show (2.7) both hit tied their highest numbers since January.

• CBS' The Amazing Race hit a season high, while CSI: Miami posted its second straight pretty solid result in what has been an impressive March rally that has probably helped the show (if it was in any danger to begin with).

FULL TABLE:

	A18-49	Share	Last	Lead	LeLa	Comp	CoLa	bcShr	Avg	Rank
America's Funniest Home Videos (R)	1.5	5	114%	n/a	n/a	4.1	-90%	27	50%	2/5
Secret Millionaire	2.5	7	-11%	67%	-12%	6.1	-4%	29	-19%	3/3
Shark Tank	1.9	5	n/a	-24%	n/a	8.6	n/a	18	n/a	1/1
Detroit 1-8-7	1.1	3	-8%	-42%	0%	9.5	93%	11	-28%	16/18
60 Minutes	2.0	6	18%	n/a	n/a	3.6	-9%	36	-20%	12/22
The Amazing Race	2.8	8	4%	40%	18%	5.8	-10%	33	12%	1/5
Undercover Boss	2.8	7	-7%	0%	4%	7.7	19%	27	-12%	14/18
CSI: Miami	2.6	7	-4%	-7%	-7%	6.8	8%	27	6%	5/17
Dateline Sun	0.9	3	-18%	n/a	n/a	4.7	3%	16	-18%	6/8
America's Next Great Restaurant	1.2	4	-14%	33%	-18%	7.4	-5%	14	-20%	3/3
Celebrity Apprentice	2.8	8	0%	133%	-14%	7.1	11%	26	0%	1/3
The Simpsons (oR)	1.0	3	n/a	n/a	n/a	4.4	n/a	19	n/a	n/a
American Dad! (R)	1.3	4	n/a	30%	n/a	4.4	n/a	23	n/a	1/1
The Simpsons (R)	2.0	6	-9%	54%	-19%	6.5	-13%	24	-13%	5/6
Bob's Burgers	2.2	6	10%	10%	-20%	6.5	-6%	25	-13%	3/8
Family Guy	3.3	9	6%	50%	0%	7.5	-16%	31	-12%	9/13
The Cleveland Show	2.6	7	8%	-21%	32%	7.5	7%	26	-7%	10/17

VIEWING LEVELS:  

Slot	Min HUT	Calc HUT	Max HUT
7-8pm	30.0	31.7	34.4
8-9pm	32.7	34.4	35.7
9-10pm	36.7	38.0	40.0
10-11pm	34.0	35.7	40.8
8-10pm	34.4	35.9	37.3

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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