- Haven't talked Fringe since I started doing these since it's been steady at (what was in my opinion a very bubbly) 1.5. But last night's episode took another couple brutal steps downward to a new outright series low, and I think it's in big trouble now.
- It's been quite an impressive seven-year run, but Supernanny closed with a whimper, up a tick from last week but slightly below its soft 1.1 average this season. More on that in a War of 18-49 update next week. (Now posted HERE.)
- The two NCAA games ended up down 55% and 48% year-to-year respectively. As yesterday, I'll note that's because the games are spread out across four networks for the first time this year.
- TVBTN's into reporting the Daylight Saving viewing level thing now, so since my estimates are so rough, I'll just report their numbers: -10% at 8:00, -5% at 9:00, -4% at 10:00 week-to-week.
FULL TABLE:
| A18-49 | Share | Last | Lead | LeLa | Comp | CoLa | bcShr | Avg | Rank | |
| Supernanny | 1.0 | 4 | 11% | n/a | n/a | 4.3 | -2% | 19 | -9% | 10/15 |
| Primetime: What Would You Do? | 1.5 | 5 | 7% | 50% | 11% | 4.5 | -20% | 25 | 0% | 9/18 |
| 20/20 | 1.3 | 4 | -19% | -13% | 7% | 5.3 | -14% | 20 | -16% | 19/27 |
| NCAA Basketball 1 | 1.3 | 5 | n/a | n/a | n/a | 4.2 | n/a | 23 | n/a | n/a |
| NCAA Basketball Break | 1.3 | 4 | n/a | 0% | n/a | 4.7 | n/a | 22 | n/a | n/a |
| NCAA Basketball 2 | 1.6 | 6 | n/a | 23% | -24% | 4.7 | n/a | 25 | n/a | n/a |
| Who Do You Think You Are? | 0.9 | 3 | 0% | n/a | n/a | 4.4 | 0% | 17 | -26% | 6/7 |
| Dateline Fri | 1.4 | 5 | -18% | 56% | 0% | 4.8 | -14% | 22 | -3% | 10/24 |
| Kitchen Nightmares | 1.6 | 6 | -6% | n/a | n/a | 3.7 | 3% | 30 | -5% | 6/8 |
| Fringe | 1.3 | 5 | -13% | -19% | -6% | 4.7 | -15% | 22 | -26% | 17/17 |
| Smallville (R) | 0.5 | 2 | 0% | n/a | n/a | 4.8 | 0% | 9 | -3% | 4/8 |
| Supernatural (R) | 0.5 | 2 | 0% | 0% | 0% | 5.5 | -15% | 8 | 6% | 2/8 |
VIEWING LEVELS:
| Slot | Min HUT | Calc HUT | Max HUT |
| 8-9pm | 27.8 | 29.4 | 31.8 |
| 9-10pm | 30.0 | 33.3 | 34.4 |
| 10-11pm | 28.2 | 31.9 | 33.6 |
| 8-10pm | 28.2 | 31.5 | 33.0 |
KEY (much more detail at What? and Why? page)
A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.
Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."
(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.
Stats in blue are less accurate due to lack of access to half-hour breakdowns.
Source: TravisYanan
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