Spotted Ratings, Friday 3/11/11

WHAT MATTERS:

• Local preemptions for basketball matter, leaving a lot of the night's preliminary numbers a little shakier than usual. It appears CBS had an optimistic night as CSI: NY would tie a season high and The Defenders would head out with two straight 1.5s that would leave the CBS schedulers with a little something more to think about than it appeared they'd have when The Defenders and first joined the evening. (I still think it gets axed, but this has made it a bit more interesting.) 
• As I noted on Friday, they were shaky. The Defenders tumbled two ticks in the finals to a 1.3 and sees what might have been a somewhat intriguing late-game rally wiped off the board. (It now loses 13% week-to-week and, from where I'm sitting, is surely not going to get a renewal.)

• ABC's lineup rallied significantly from last week's disastrous numbers, with all three  two shows up 20%+ week-to-week. (Supernanny tumbled in the finals, eliminating its uptick altogether.) And NBC's Who Do You Think You Are? is already renewed but it took a big hit and moved into pretty ugly territory.

FULL TABLE:

	A18-49	Share	Last	Lead	LeLa	Comp	CoLa	bcShr	Avg	Rank
Supernanny	0.9	3	0%	n/a	n/a	4.4	5%	17	-19%	13/14
Primetime: What Would You Do?	1.4	4	27%	56%	0%	5.6	17%	20	-7%	10/17
20/20	1.6	5	23%	14%	27%	3.5	9%	31	3%	8/26
The Defenders	1.3	4	-13%	n/a	n/a	4.0	11%	25	-31%	13/17
CSI: NY	1.9	6	6%	46%	8%	5.1	-2%	27	9%	3/17
Blue Bloods	1.8	6	6%	-5%	6%	3.3	14%	35	-1%	6/17
Who Do You Think You Are?	0.9	3	-25%	n/a	n/a	4.4	13%	17	-30%	6/6
Dateline Fri	1.7	5	-6%	89%	-25%	4.4	28%	28	19%	3/23
Kitchen Nightmares	1.7	6	6%	n/a	n/a	3.6	-18%	32	1%	2/7
Fringe	1.5	5	0%	-12%	6%	5.5	0%	21	-16%	13/16
Smallville (R)	0.5	2	-17%	n/a	n/a	4.8	4%	9	-3%	4/7
Supernatural (R)	0.5	1	0%	0%	-17%	6.5	5%	7	7%	2/7

VIEWING LEVELS: 

Slot	Min HUT	Calc HUT	Max HUT
8-9pm	27.8	29.4	31.8
9-10pm	30.0	33.3	34.4
10-11pm	28.2	31.9	33.6
8-10pm	28.2	31.5	33.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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