Fall 2010 adults 18-49 low/average/high: 2.3/2.73/4.0
Rating the Ratings: Start with the good news: this season of The Biggest Loser certainly ended on a high note. After spending most of the season hovering around a 2.5 demo, it moved to 9pm (away from heavy competition like Glee and Dancing with the Stars) and posted a 2.9, 3.1, and 4.0 in its final three weeks. Did that save an otherwise awful season? Not really. Despite the rally, the 2.9 and 3.1 were still more than 15% behind their corresponding eps in the fall 2009 season, and the 4.0 was still 20% behind last fall's 5.0 finale. Overall, the season finished down a whooping 27% from last fall and was a little over 15% lower than the show's weakest previous season (fall 2008). It was really the first major downturn for an otherwise fairly consistent show, and so it still deserves a bad grade. But I'll give it a little better one than the season as a whole likely deserves because of its late rally. Grade: D+.
Here's the now updated War of 18-49 post for The Biggest Loser.
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