Monday, October 5, 2009

First Two Weeks, The Cleveland Show


Just naming the shows individually in post titles since we won't have high quantities of them on any one day now.

The Cleveland Show (FOX)
Sampling: Very good. Its 4.9 demo built heavily out of its Simpsons lead-in. It's the most-sampled new show of the season.
Retention: Not great. A 4.2 demo means an average 14% drop, not great considering it had the same lead-in dynamics.
Prognosis: Already renewed for two seasons, so this will be around. The week 2 drop isn't great, but being part of the Macfarlane family, it's hard to see it completely bombing the way previous entry Sit Down Shut Up did in this slot last spring.

Back to the scoring system: three points if you're in the best third of new shows, 2 in the average third, 1 in the bottom third.

SAMPLING
The Vampire Diaries (6.3)
The Cleveland Show 4.9
NCIS: LA 4.4
Cougar Town 4.4
Modern Family 4.2

Flashforward 4.0
Melrose Place (3.9)
Community 3.8
Glee 3.5
Accidentally on Purpose 3.3

The Good Wife 3.1
Eastwick 3.0
The Forgotten 2.6
Mercy 2.3
The Beautiful Life: TBL (1.8)
Brothers 1.0

RETENTION
The Good Wife +3%
Accidentally on Purpose -6%
NCIS:LA -7%
Flashforward -8%
Glee -9%

Mercy -9%
Modern Family -10%
The Cleveland Show -14%
Cougar Town -14%
The Vampire Diaries -16%

The Beautiful Life: TBL -18%
Brothers - 20%
Eastwick -23%
The Forgotten -23%
Community -29%
Melrose Place -31%




EXCELLENT (6 points) - NCIS: Los Angeles
GOOD ENOUGH (5 points) - Flashforward, Modern Family, The Vampire Diaries, Cougar Town, Accidentally on Purpose, Glee, The Cleveland Show
BORDERLINE (4 points) - The Good Wife
IN TROUBLE (2-3 points) - Community, Melrose Place, Mercy (3 points), The Forgotten, Eastwick, Brothers, TBL:TBL (2 points)

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