Listen, I hate unfounded blanket statements and generalizations as much as the next guy. But looking at the previous five posts, it's kind of hard not to see a couple of trends. Males 18-49 like comedy and action. Genre and comedy are the two best ways to get a male audience, and it seems to be supported across block after block after block of TV. Females 18-49 watch to get invested in characters, whether it's Meredith and Derek on Grey's Anatomy or their favorite celeb on Dancing with the Stars.
Of course, the percentages used in these posts are ratios, not raw numbers. A flop is still a flop even if it skews way off of the median (see Kings, Life on Mars, SDSU, etc.). But males are the scarcer gender, and hopefully this post has helped display why the nets keep going back to the genre well even when a lot of them fail. Because when they succeed, they bring something you just can't get on a procedural. Stuff like 24, Fringe, and Heroes, even as modest performers in the whole demo, still bring in more M18-49s than just about any crime drama on TV.
Here's the complete list, separated by day and network. I think in a lot of cases it's interesting to look at gender dynamics across entire evenings. For example, the kind of mish-mash of shows on CBS Sunday are all over the place. Fringe has a very different percentage than Idol even though the Idol lead-in is so huge and is no doubt helping Fringe. Will it skew even more male in fall '09? Is female-heavy Biggest Loser contributing to SVU being the most female-skewing procedural on TV? Enjoy.
| Show | Date | W18-49 | M18-49 | % | male |
| In Motherhood | 16-Apr | 1.95 | 0.95 | 33% | male |
| Samantha Who? | 16-Apr | 2.1 | 0.95 | 31% | male |
| Ugly Betty | 30-Apr | 2.9 | 1.1 | 28% | male |
| Grey's | 7.65 | 2.3 | 23% | male | |
| PP | 5.1 | 1.5 | 23% | male | |
| Survivor | 4.1 | 3.05 | 43% | male | |
| CSI | 4.3 | 3.05 | 41% | male | |
| Eleventh | 2-Apr | 3 | 1.95 | 39% | male |
| Harper's | 2.5 | 1.3 | 34% | male | |
| Earl | 2.35 | 2.05 | 47% | male | |
| P&R | 2.45 | 2.25 | 48% | male | |
| Office | 3.8 | 3.7 | 49% | male | |
| Rock | 3.25 | 3.05 | 48% | male | |
| ER | 2-Apr | 8 | 4 | 33% | male |
| Southland | 2.65 | 2.2 | 45% | male | |
| Bones | 2.9 | 1.6 | 36% | male | |
| Hell's | 3.5 | 2.55 | 42% | male | |
| Smallville | 1.1 | 1.5 | 58% | male | |
| Supernatural | 1.15 | 1.05 | 48% | male | |
| Wife Swap | 1.75 | 0.9 | 34% | male | |
| Supernanny | 17-Apr | 2.15 | 0.95 | 31% | male |
| 20/20 | 17-Apr | 1.8 | 1.05 | 37% | male |
| Ghost Whisperer | 2.95 | 1.4 | 32% | male | |
| Flashpoint | 2 | 1.05 | 34% | male | |
| Numb3rs | 2.15 | 1.4 | 39% | male | |
| Howie Do It | 1 | 0.75 | 43% | male | |
| FNL | 10-Apr | 1.4 | 1 | 42% | male |
| Dateline (Fri.) | 1.55 | 1.025 | 40% | male | |
| Terminator:SCC | 10-Apr | 1.3 | 1.55 | 54% | male |
| Prison Break | 1.15 | 0.9 | 44% | male | |
| Dollhouse | 1.25 | 1.1 | 47% | male | |
| Chris | 0.85 | 0.4 | 32% | male | |
| Game | 1.2 | 0.5 | 29% | male | |
| AFHV | 2.25 | 2.25 | 50% | male | |
| EM:HE | 3.35 | 2.1 | 39% | male | |
| DH | 6.3 | 3.15 | 33% | male | |
| B&S | 4.45 | 1.7 | 28% | male | |
| 60 Minutes | 1.55 | 1.5 | 49% | male | |
| Amazing Race | 3.65 | 2.6 | 42% | male | |
| Cold Case | 2.65 | 1.6 | 38% | male | |
| The Unit | 2.15 | 1.85 | 46% | male | |
| Dateline (Sun.) | 1.1 | 0.925 | 46% | male | |
| Kings | 5-Apr | 1.05 | 1.05 | 50% | male |
| Celebrity Apprentice | 3.4 | 2.75 | 45% | male | |
| King of the Hill | 1.2 | 1.6 | 57% | male | |
| Simpsons | 2.45 | 3.5 | 59% | male | |
| Sit Down, Shut Up | 1.75 | 2.1 | 55% | male | |
| Family Guy | 2.65 | 4.15 | 61% | male | |
| American Dad | 1.9 | 2.95 | 61% | male | |
| DWTS (Mon.) | 6.2 | 2.433 | 28% | male | |
| Surviving Suburbia | 3.15 | 1.25 | 28% | male | |
| Castle | 2.6 | 1.45 | 36% | male | |
| BBT | 3.5 | 3.3 | 49% | male | |
| HIMYM | 3.9 | 3.5 | 47% | male | |
| 2.5 Men | 5.1 | 4.7 | 48% | male | |
| Rules | 4.25 | 3.55 | 46% | male | |
| CSI: Miami | 3.85 | 2.7 | 41% | male | |
| Chuck | 2.35 | 2.4 | 51% | male | |
| Heroes | 2.95 | 3.05 | 51% | male | |
| Medium | 2.75 | 1.6 | 37% | male | |
| House | 5.15 | 4 | 44% | male | |
| 24 | 3.1 | 3.65 | 54% | male | |
| Gossip Girl | 1.5 | 0.45 | 23% | male | |
| One Tree Hill | 1.65 | 0.55 | 25% | male | |
| According to Jim | 1.2 | 0.725 | 38% | male | |
| DWTS (Tues.) | 4.6 | 1.9 | 29% | male | |
| Cupid | 2.15 | 1 | 32% | male | |
| NCIS | 7-Apr | 4.2 | 3.05 | 42% | male |
| Mentalist | 7-Apr | 4.3 | 2.95 | 41% | male |
| WAT | 7-Apr | 3.3 | 2.05 | 38% | male |
| Biggest Loser | 4.825 | 2.325 | 33% | male | |
| SVU | 5.15 | 2.55 | 33% | male | |
| Idol | 10.15 | 5.9 | 37% | male | |
| Fringe | 4.3 | 3.6 | 46% | male | |
| Reaper | 0.7 | 0.6 | 46% | male | |
| 90210 | 1.35 | 0.5 | 27% | male | |
| Scrubs | 22-Apr | 2 | 1.8 | 47% | male |
| Ted | 22-Apr | 1.7 | 1.65 | 49% | male |
| Lost | 4.2 | 3.85 | 48% | male | |
| Life on Mars | 1-Apr | 2.25 | 1.8 | 44% | male |
| Unusuals | 1.8 | 1.3 | 42% | male | |
| Christine | 8-Apr | 2.4 | 1.75 | 42% | male |
| Gary | 8-Apr | 2.55 | 1.9 | 43% | male |
| C.Minds | 3.95 | 2.85 | 42% | male | |
| CSI:NY | 3.75 | 2.6 | 41% | male | |
| Life | 8-Apr | 1.3 | 1.25 | 49% | male |
| L&O | 2.55 | 2.05 | 45% | male | |
| Lie to Me | 2.6 | 2.1 | 45% | male | |
| Idol | 9.35 | 6.05 | 39% | male | |
| ANTM | 2.8 | 0.85 | 23% | male | |
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